Navigating the New GPSR: What Every Seller Needs to Know

Core GPSR Requirements

1. Only "Safe Products" Allowed
   The GPSR mandates that all consumer goods sold in the EU must be "safe"—defined as posing no risk or only minimal risks compatible with the product’s intended use. Safety assessments now consider:
   • Product design, packaging, and instructions.
   • Labeling and presentation.
   • Vulnerable user groups (e.g., children, elderly).
2. The Responsible Person: Your EU Anchor
   Every product must have an EU-based Responsible Person acting as the primary contact for regulators. This role can be fulfilled by:
   • The manufacturer (if EU-established).
   • An importer or authorized representative.
   • A fulfillment service provider (if no other entity exists).
     Duties include:
   • Verifying technical documentation and product safety.
   • Cooperating with authorities during recalls.
   • Ensuring labeling compliance.
3. Labeling: Transparency Is Non-Negotiable
   Products must display:
   • Identification: Batch/serial numbers.
   • Manufacturer details: Name, trademark, postal/email address.
   • Safety info: Warnings, usage instructions, and disposal guidance in the consumer’s local language.
   • Responsible Person’s contact details (on product, packaging, or documentation).
4. Recall Protocols: Faster, Stricter, Costlier
   Recalls are triggered when products pose "serious or unacceptable risks." New rules require:
   • Immediate action upon risk identification.
   • Use of the EU’s standardized recall template.
   • Cost-free remedies (repair, replacement, or refund) for affected consumers.
5. Online Marketplaces: Gatekeepers of Safety
   Platforms like Amazon or eBay must now:
   • Proactively remove unsafe listings.
   • Ensure sellers appoint Responsible Persons.
   • Cooperate with authorities during investigations.

Compliance Roadmap for Sellers

1. Assess Product Scope
   The GPSR covers all consumer goods—whether new, refurbished, or used—sold in the EU/Northern Ireland. Exceptions exist only for products with existing sector-specific rules (e.g., medical devices).
2. Appoint Your Responsible Person
   • Non-EU sellers must designate an authorized representative.
   • Contracts should clearly define roles, liabilities, and communication protocols.
3. Revamp Labeling and Documentation
   • Technical documentation: Include risk assessments, design specs, and test reports.
   • Multi-language support: Translate warnings for each target market.
   • Hierarchy of labeling: Prioritize on-product > packaging > accompanying documents.
4. Prepare for Recalls
   • Establish internal processes for 24/7 incident monitoring.
   • Train teams on using the EU’s Safety Gate Portal for reporting.
5. Audit Your Supply Chain
   • Ensure all partners (manufacturers, importers) comply with GPSR.
   • Maintain records for 10 years.

Critical Deadlines and Penalties

• Enforcement began December 13, 2024—no grace period.
• Fines reach up to 4% of annual turnover for violations.
• Non-compliant products face immediate removal from EU markets.

Why This Matters Beyond Compliance

The GPSR isn’t just about avoiding fines—it’s a competitive advantage. Consumers increasingly prioritize safety and transparency, with 73% abandoning purchases lacking clear compliance credentials. Brands investing in GPSR alignment gain trust, reduce recall costs, and future-proof their EU operations.

Pro Tip: Use tools like the EU Safety Gate Portal for real-time recall alerts and compliance templates.

"The GPSR shifts product safety from reactive recalls to proactive prevention. Sellers who embrace this ethos will lead in the EU’s trust-driven market." — EU Compliance Digest, 2025

#ProductSafety #EUCompliance #GPSR #Ecommerce #Retail

Sources: Farrer & Co, PRODlaw.eu, EaseCert, Osborne Clarke, EU Compliance Partner